The first films, back in the 1890s, were projected in theatres, and so they came to be included within the concept of theatrical presentation.
Nowadays too many cinemas are run as "multiplex cowsheds", in which it is all automatic projection, automatic ticketing, no ushers, and no idea of presentation. In fact, the best cinemas are very, very close to theatres. In as much as you would not think of staging a play without stage hands, without somebody in the lighting box, without front of house. You would not do that. The idea that theatre remains a word that is used for cinema is good, as tied up with it is the idea of theatrical presentation, which is a crucial part of cinema. This lecture was brought to you on behalf of Dave Norris.