Itch

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More properly Itch: The Explosive Adventures of an Element Hunter - a young adult novel by Simon Mayo published in 2013. BBC rules which forbid presenters from promoting their own work on air meant Simon was not permitted to mention the work (something that Simon had enjoyed riling Mark Kermode about over It's Only A Movie, The Good, The Bad And The Multiplex and Hatchet Job) and so Mark took great pleasure in asking questions like, "do you need to scratch anything right now, Simon?"